Dawn French voices advertising campaign to help raise £1 million
Friday 14 January 2011
Tesco has announced that comedienne Dawn French will be the voice of a new marketing campaign that hopes to raise £1 million for CLIC Sargent.
The campaign will be launched on 20 January with a TV ad which encourages shoppers to buy selected products to help children with cancer. The promotional period will run in store and online from 19 January and will continue until 31 January.
Five pence from each sale of over 60 big-name household and health and beauty brands will be donated to CLIC Sargent. Shoppers can choose from a wide range of everyday essentials including Pampers, Ariel, Olay and Pantene, Dettol, Vanish, Finish, Comfort Kleenex® and Andrex®, with an extra £1 donation being made for every Andrex® CLIC Sargent puppy sold.*
Radio and press advertising will run alongside the TV activity and prominent marketing materials will be placed in Tesco stores to support the campaign.
The money raised will contribute to the partnership’s goal to raise £5 million to fund CLIC Sargent nurses to help children with cancer spend more time at home and less time in hospital. These specialist children’s cancer nurses are able to act as key workers - coordinating the care and support of children with cancer both in hospital and in the community.
Lucy Neville-Rolfe, Executive Director, Corporate and Legal Affairs at Tesco, said: "We are delighted that Dawn French and so many popular household brands have joined us in this campaign. Their support and the continuing generosity of Tesco customers to CLIC Sargent will mean even more nurses who can coordinate care at home for children and young people with cancer."
*5p from the sale of selected products sold in Tesco stores or on Tesco.com between 19-31 January 2011 will be donated to CLIC Sargent. Donations made by Kimberly-Clark, Procter & Gamble, Reckitt Benckiser, SC Johnson and Unilever.