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Getting publicity

If you are organising or taking part in a fundraising activity your local newspaper, radio or TV station will probably be interested to hear from you.

Media coverage is a great way of gathering more support, raising awareness and also raising money.

Here’s a step by step guide of how to do it.

1. Write up details of your event in the form of a press release (you can download a press release template to help you).
2. Contact your local newspaper, TV or radio station.
3. Decide on the best date to tell the media about your story (7-10 days before the event is ideal).
4. Send the press release to you local media contact.
5. Follow up with a phone call 2 or 3 days before the event.
6. Take part in any interviews and photographs.
7. Say thank you to your local media for covering the story.

There’s a lot more advice about getting publicity for your event in the Fundraising Booklet.  Or call the Tesco Hotline on 08701 221 221.